WeAreEllisIsland.com is a campaign sponsored by the Phillips Van Heusen Arrow brand to raise awareness and funds to preserve Ellis Island. The website was designed with high levels of interactivity in mind - from allowing users to upload photos and stories, to offering a multitude of video webisodes. Additionally, the site offers celebrity testimonials and videos from Christian Slater, Katharine McPhee, Elliot Gould, and Joe Montana, and many others. Unfortunately, we didn’t meet Joe Montana during the production of this website, but we are holding out hope for Phase II.